AntwerpXL, was created to bring the breakbulk community together. Its record-breaking first-edition has now been recognised and rewarded after winning ‘Best event launch’ at the AEO Excellence Awards, a ceremony held virtually this year to recognise the best that the events industry has to offer.
124 exhibitors, 3,000 visitors and a 100% rebook at the show has propelled AntwerpXL to the most successful launch event of year.
Easyfairs set about the task of launching AntwerpXL after recognising a need in the market for a community led event dedicated to the logistics of breakbulk and project cargo. The idea became a reality with support from key companies including the Port of Antwerp took shape after feedback gained from close connections in the community.
Sophie McKimm, Event manager of AntwerpXL, recognised the endless hard work, commercial tenacity, close team-work and overall commitment from all involved and stated, “our belief in the need for the event we were creating has meant we now have a thriving, award-winning brand to build on for years to come”.
Key to the success of AntwerpXL was the Easyfairs marketing tools, which were utilised by exhibitors and partners. This teamed with a premium VIP programme, exhibiting options for all budgets, leading content, unlimited passes for all exhibitor guests and a collaborative event approach drove an international reach of over 3,000 buyers to AntwerpXL showfloor.
Lourda Derry, COO of Easyfairs expressed her delight, stating, ‘We’re honoured to have been presented with the ‘Best Launch Event’ award and delighted that in its first edition, AntwerpXL proved itself as a platform that delivers for the breakbulk community.’
AntwerpXL is the event dedicated to the logistics of breakbulk happen in the European hub of the industry and is the perfect platform that helps your business on a day-to-day basis. For more information about the event, visit www.antwerpxl.com.
